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Avoid Greenwashing as a Business

How To Avoid Greenwashing—No Matter What You’re Marketing

What is greenwashing? It’s getting a big, green checkmark for an eco-effort that maybe isn’t as meaningful as it seems. It’s when a business takes an action they want to publicize without making substantive changes to the products or services they provide. Greenwashing could hit you where it hurts the most—in your wallet—because your customers …

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Are you being Taken for A Spin? What is Greenwashing, why it matters and how to spot it

Greenwashing Explained: What it is, why it matters and how to spot it

For consumers looking to put their dollars to work for the good of the environment, greenwashing erodes trust and provokes outrage (rightfully). Here are tips on how to spot and then avoid companies that aren’t exactly what they claim to be.  Have you ever looked at a brand you know (and perhaps love) and thought …

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Our journey to 1 milliion trees 2025

Our Journey to One Million Trees Planted

This Earth Day, we’re recommitting to our promise to plant one million trees by 2025. We’re dissatisfied with carbon neutral and are targeting carbon negative! Along the way, we’re making decarbonization through reforestation accessible and convenient for everyone. Follow our journey or better yet, join us!   #journeytoamilliontrees2025    You know the proverb, “if you want to …

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Amber, e.pop CXO

e.pop welcomes Amber Skinner-Jozefson as Chief Experience Officer

An advisor to e.pop since 2020, experienced fintech executive Amber Skinner-Jozefson joins the digital receipts start-up to lead on the customer journey. 06 April 2022 – New York City – e.pop, a digital receipts fintech with a mission to transform the payments ecosystem for merchants and consumers, and eliminate paper receipt waste, announced today that …

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